The people behind the plan
Our Team
Alpha Lee Insurance was founded on a simple belief: insurance should feel like guidance, not a sales pitch. Behind every recommendation is a credentialed professional whose first obligation is to you.
Founder & CEO
About the Founder
Natalie (Lee) Contorno
An advocate for aging with dignity and planning with power.
- PMP
- RSSA®
- LTCP™
- CF2®
Natalie is a Licensed Health Insurance Broker and Certified Financial Fiduciary® (CF2) who specializes in Medicare and long-term care planning. She holds the Long-Term Care Professional (LTCP) designation and is certified by the National Association of Registered Social Security Analysts (NARSSA) as a Registered Social Security Analyst®.
Through her combined fiduciary commitment and dual expertise in healthcare coverage and retirement income strategies, Natalie helps clients understand how Medicare, Social Security, and long-term care work together within a comprehensive plan. Her personalized, educational approach empowers clients to make informed decisions that support their health, financial security, and peace of mind throughout retirement.
Alpha Lee Insurance is appointed with 95+ carriers and licensed across multiple states, and Natalie serves individuals, families, small businesses, and retirees with the same fiduciary standard of care.
The people beside the plan
Our Team
Behind every client is a team that treats your time, your money, and your decisions with the same care you would.
COO
John Lee, PMP
- PMP®
- Licensed
John Lee serves as Chief Operating Officer of Alpha Lee Insurance, bringing disciplined project leadership and operational rigor to a practice built on client trust. As a Project Management Professional (PMP)®, John applies structured, repeatable processes to the complex world of insurance operations — from carrier contracting and compliance to onboarding and client experience.
A licensed insurance professional, John works behind the scenes to make sure every policy, every renewal, and every client interaction meets the same fiduciary standard that defines the agency. His focus on process and accountability helps the team scale without losing the personal, educational approach clients have come to expect.
Credentials you can verify
Designations that mean something
Each credential below is issued by a recognized organization and is independently verifiable. They reflect real coursework, exams, and ongoing education — not marketing labels.
RSSA®
Registered Social Security Analyst®
CF2®
Certified Financial Fiduciary®
NABIP
National Association of Benefits and Insurance Professionals
NAIFA
National Association of Insurance and Financial Advisors
PMP®
Project Management Professional (PMI)
How we work
A standard you can feel
Fiduciary First
As a Certified Financial Fiduciary®, Natalie is obligated to put your interests ahead of any sales quota — guidance designed around your goals.
Continually Educated
Multiple professional designations keep her current on Medicare, Social Security, and long-term care so you get answers grounded in the rules as they are today.
Health Meets Wealth
Dual expertise in healthcare coverage and retirement income strategy means your plan connects the dots between health, longevity, and savings.
Verified Credentials
Every designation is verifiable through its issuing organization. You can confirm what a credential means before you trust the advice behind it.
Work with us
Ready to talk with a licensed broker?
No pressure — just clear answers about your Medicare, health, or long-term care options. Book a complimentary consultation, or connect with us on social to follow along.
